Create 'images' which can be used within in a supermarket campaign to package and promote a range of seasonal foods. They want to promote the notion of quality in their design and packaging.
Point of sale material near fruit and vegetable display, 12" x 12" final.
Create an illustration of fruit or vegetables for both summer and autumn.
Further to the brief: Fresh produce or packaging?
The brief is slightly vague to exactly what the pos should contain. Although the brief is to create a poster of illustrated fresh fruit or vegetables, it doesn't state whether the packaging design should also be included and if so how extensive the packaging would be. Fresh prepack trays, shrink wrapped for freshness, bagged or tagged? Or does it range out to jams and frozen produce, freeze dried made from only the freshest ingredients?
The illustration must describe 'fresh' produce, and I believe the packaging should also be illustrated to show the consumer what the supermarket is promoting.
Audience
85-90% of shoppers are female, already use to being bombarded with POS materials on produce throughout the supermarkets. The POS should contain straightforward message that is eye-catching,factual and informative: fresh, value for money. If the supermarket has a chain of stores, the campaign would most likely be rolled out thought its network catering to all nationalities, social backgrounds and income levels.
Research
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