The representation of a person, place, thing, or idea by way of a visual image that suggests a particular association or point of similarity.
Modern advertising relies heavily on visual metaphors. For example, in a magazine ad for the banking firm Morgan Stanley, a man is pictured bungee jumping off a cliff.
Two words serve to explain this visual metaphor: a dotted line from the jumper's head points to the word "You"; another line from the end of the bungee cord points to "Us." The metaphorical message--of safety and security provided in times of risk--is conveyed through a single dramatic image....About.com
Some examples:
“You are my sunshine.”, “They need a financial safety net, “Let me play the devil’s advocate, "It’s raining cats and dogs.”
 |
| Bombs away |
 |
| A bigger future |
 |
| Global Warming |
“
Creating metaphors takes a lot of time and thought. It seems there are a number of different types of metaphors, so well worth learning more in order to create visually stimulating and creative drawings. So, what makes a metaphor work? I guess you just have to open your mind and see where it takes you. I love this as you really have to step outside the box.
No comments:
Post a Comment